3D commercials for companies, products, and brands
We create 3D animations for advertising and commercials designed to showcase products, technologies and brands through visually striking imagery.
3D computer graphics make it possible to create scenarios, environments and situations that traditional video production cannot always capture. A product can be presented in every detail, rotated, exploded, opened, modified or placed in a completely virtual environment, resulting in an original and spectacular 3D advertising commercial.
From concept development to 3D modelling, animation and rendering through to post-production, we handle every stage of the project in-house, transforming commercial ideas into engaging video content designed to communicate effectively and enhance your brand.
Have a product to launch or an advertising campaign to develop? Tell us about your project.
When 3D animation becomes part of the commercial
Not every product can be effectively showcased through conventional filming alone.
A technological device may contain internal components that are not visible. An industrial product may still be in the design phase. A design object may require an environment that would be impossible to build physically. A new product may need to be presented to the public before it is even available on the market.
In these cases, a 3D animated advertising commercial makes it possible to go beyond the limits of reality.
We can create the product, the environment and the entire narrative scenario virtually, with complete control over every visual element: materials, lighting, camera angles, movement, visual effects and the commercial’s pacing.
The result is an advertising message built around the product and the features the company wants to highlight.
3D advertising spots to showcase products and technologies
3D animation is particularly effective when the product is the main focus of the commercial.
We create 3D advertising videos for:
- industrial and technological products;
- devices and equipment;
- medical and healthcare products;
- design products and furniture;
- electronics and technological systems;
- consumer products;
- packaging and design objects;
- new products still in the development phase;
- products intended for launch campaigns.
What can we show in a 3D commercial?
One of the main advantages of 3D production is the ability to show what a real camera could never capture.
The Product from Every Angle
We can create camera movements around the product, close-ups, macro details and carefully controlled shots to highlight its design, materials and features.Internal Components and Functionality
The product can be opened, sectioned or disassembled to reveal components that would normally remain hidden.Exploded Views and Transformations
We can animate the assembly or disassembly of a product, highlighting the relationships between its different parts.Fully Digital Environments
The commercial can be set in a realistic, futuristic, abstract or entirely creative environment, without the limitations of a real-world location.Effects and Impossible Scenarios
Fluids, particles, deformations, transformations, simulations and other effects can become part of the advertising narrative.Prototypes and Products Not Yet Available
A CAD model, technical design or concept can be transformed into a photorealistic image before physical production even begins.Photorealistic 3D animation for advertising
When a product needs to look exceptionally realistic, we focus on the digital creation of materials, surfaces, lighting and environments.
Photorealistic 3D visualisation makes it possible to produce advertising images crafted down to the finest detail, with particular attention to reflections, textures, materials, depth and light rendering.
This approach is particularly effective for products where aesthetics and perceived value play an important role in communication.
3D can also be combined with live-action footage, compositing and Motion Graphics to create a hybrid commercial in which real-world footage and computer-generated imagery work seamlessly together within the same production.
3D spot for new product launches
A new product does not necessarily need to be physically available before it can be presented.
Using 3D models, technical drawings, CAD files or project specifications, we can develop a digital representation of the product and turn it into a 3D advertising video.
This makes it possible to create content for:
- product launch campaigns;
- sales presentations;
- trade shows and events;
- websites;
- social media campaigns;
- digital advertising;
- presentations to distributors and business partners;
- pre-marketing activities.
An advertising language built around the brand
An effective 3D commercial should be more than just a technical demonstration.
Modelling and animation are tools that serve the creative concept.
That is why we develop each project with careful consideration of the company’s visual identity, target audience, product positioning and the message the campaign needs to communicate.
We can work with a range of visual styles:
Premium and photorealistic, to showcase the product’s design, materials and quality.
Technological and futuristic, to communicate innovation and research.
Minimalist and corporate, for brands that require elegant, refined communication.
Dynamic and spectacular, for advertising campaigns designed to capture attention quickly.
Creative and surreal, when the concept calls for environments or scenarios that would be impossible to create in the real world.
From idea to 3D commercial
Ogni produzione viene sviluppata attraverso un percorso progettato in funzione del risultato finale.
Concept e idea creativa
Partiamo dal prodotto e dall’obiettivo della campagna per definire il modo più efficace di raccontarlo attraverso il 3D.
Sceneggiatura e storyboard
Definiamo la sequenza delle scene, i movimenti di camera, le animazioni e i momenti principali dello spot prima di iniziare la produzione.
Modellazione 3D
Creiamo o ottimizziamo modelli, prodotti, componenti e ambientazioni necessari alla produzione.
Quando disponibili, possiamo utilizzare come base file tecnici e modelli forniti dall’azienda.
Materiali e illuminazione
Costruiamo materiali, texture, superfici e illuminazione per ottenere lo stile visivo previsto dal progetto.
Animazione 3D
Diamo movimento al prodotto, agli oggetti, alla camera e agli elementi presenti nella scena, costruendo il ritmo visivo dello spot.
Rendering e compositing
Produciamo le immagini finali e completiamo il video attraverso compositing, effetti visivi, grafica e post-produzione.
Sound design e finalizzazione
Musica, effetti sonori e voice-over possono completare la comunicazione e aumentare l’impatto dello spot.
From idea to 3D commercial
The same concept can be adapted to different formats to suit the needs of each campaign.
We can create content for:
- online advertising campaigns;
- YouTube;
- Instagram and Facebook;
- TikTok;
- websites and landing pages;
- e-commerce platforms;
- sales presentations;
- trade shows and events;
- displays and digital signage;
- paid advertising campaigns;
- television and other video distribution networks.
Why choose 3D animation for a commercial?
Choosing 3D is about more than aesthetics.
For a company, it can be a more effective way to control how a product is presented and create visuals that would be impossible to achieve with conventional video production.
Show What Cannot Be Seen
Internal components, operating principles, flows and technical details can be illustrated through animations and visualisations.Create Visuals Without Physical Limitations
There is no need for physical locations, sets or real-world filming conditions. The entire environment can be built digitally.Showcase a Product Before Manufacturing
A digital prototype can become the centrepiece of an advertising campaign before the product is physically manufactured.Enhance Product Design
Materials, surfaces, details and shapes can be presented through highly controlled, carefully crafted visuals.Reuse 3D Assets
The model developed for the commercial can become a valuable resource for additional content, including videos, images, renderings, presentations, catalogues and future campaigns.3D animation, filming, and motion graphics: limitless production.
3D does not necessarily have to be used on its own.
Depending on the requirements of the campaign, we can combine 3D animation, live-action footage, Motion Graphics, 2D animation, visual effects and compositing within the same commercial.
This flexibility allows us to create richer, more engaging content without restricting the project to a single technique.
For example, live-action footage can introduce the product, while 3D animation reveals how it works internally. Motion Graphics can then highlight features, data or key benefits through graphic elements.
The result is an integrated advertising video, designed around the message rather than the technique used to deliver it.
3D Commercial Production: Why Rely on a Specialized Studio
The quality of an advertising 3D animation depends on the combination of creative and technical expertise.
Creating a 3D model is not enough; it must be transformed into compelling advertising imagery through carefully crafted camera angles, pacing, lighting and storytelling that align with the brand.
InUnMinuto.it develops video productions and 3D animations for businesses, integrating 3D modelling, animation, rendering, Motion Graphics and post-production within a single project.
We work on fully digital productions as well as content that combines 3D animation with live-action footage.
Our experience in producing content for businesses across industry, technology, product marketing and the medical sector allows us to tackle even highly technical or complex products, turning them into clear, engaging visual communication.
In addition to 3D animated commercials, we produce professional videos for companies, designed to showcase brands, products, services, and business activities.
Watch some of our 3D videos.
From showcasing a product to communicating a technology, we use 3D animation to transform concepts and technical features into engaging advertising visuals.
In this selection, you can explore some of the 3D videos created for businesses, with practical examples of our approach to commercial production, product videos and computer-generated advertising content.
Explore our projects and discover how we can turn your product into a compelling 3D video.
Every project starts with the need to communicate a product, a technology or an idea in a clear and visually engaging way. Below are some examples of 3D animated videos and commercials created for businesses, developed through modelling, animation, rendering and post-production.
Catis Siphon Video Spot
3D commercial created for a technical industrial product, designed to clearly and engagingly demonstrate the operation of the system that doses and regulates water flow into the basin.
Juice Bar Video Spot with 3D and 2D Animation
An animated commercial created for a juice bar where taste and wellness meet, featuring advanced 2D and 3D animation.
Gilia Italia Commercial
A 3D animated commercial for an online interior design service, featuring dynamic movement and immediate, engaging visual communication.
Do you have a product to turn into a 3D commercial?
If you want to showcase a new product, launch a technology or create an advertising campaign with strong visual impact, we can develop a 3D animated commercial tailored to your brand.
You can start with a simple brief, a CAD model or even an idea that is still taking shape.
We will analyse your product, campaign objectives and distribution channels to define the most suitable visual approach.